One of the hardest parts of being an independent creator is getting anyone to actually look at the stuff you’ve made. Like, writing a comic? Writing a novel? These are things I know how to do. But making things is not the same as promoting things.
And I never quite know how to go about doing it.
Like in less than two months, I have a new book coming out. Like the previous one, I’ve been trying to arrange ARCs for readers (though last time I used a service and this time I’m doing it myself). I’ve run some Facebook and Tumblr ads, and I have no idea if book trailers work. But, like, I made a book trailer anyways:
And besides just spamming my own social media accounts, I don’t really know what else to do. Like I’ve got in-person events scheduled, but beyond that I’m out of ideas.
We run into this same problem with comics. Like we came out with a print collection for the current comic I’m working on with Ethan Flanagan called Peregrine Lake. While I would love to sell more print copies, mostly i just want people to read it. Promoting a webcomic in 2026 is a lot harder than promoting a webcomic was in 2009. A lot of the infrastructure for that kind of promo evaporated a while ago.
So we’re trying shit, and hoping something works.
I don’t really know if there really is a solution beyond “keep plugging away and maybe it will work,” but it just kind of sucks. There are ad systems that just a few years ago worked pretty well, but now barely produce any returns. With people moving to closed platforms, it’s hard to tell when something is catching on or not.
So I keep trying.
Who the hell knows if any of it is working.

So one of the biggest challenges for a lot of indie authors who self publish like me is getting our books in front of other people’s eyeballs to begin with. One of the easiest solutions is getting real, honest reviews onto platforms like Goodreads, Storygraph, social media platforms, and online stores like Amazon. These only really work if they’re honest, real reviews too — most readers can spot a fake review from a mile away.
So I’ve said this before, but my intention has always been to take a break from the 
I did a nice thing for a stranger today. I’m not going to bother saying what it was, or give any details about the interaction beyond saying that it cost me zero dollars, just a few seconds of my time, but still made a tangible difference in that person’s seemingly rough day. I’m not saying this to brag or boast, just to say it happened.










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